Small business branding 101

Small business branding 101

Probably one of the most common questions I get: “How do I brand my business?”. And I’m about to get real blunt with you in this one! 1. Be as different as possible SERIOUSLY. Take a chance, and be something that’s different.  Be different, be...
Should your business be political?

Should your business be political?

As new business owners, a few people have asked me if it’s a good idea to be political, or not. Should you take a hard stance on any given issue even if it’s unrelated to your products or services? Should you share your political affiliations with your...
How to get people to buy local.

How to get people to buy local.

As Amazon continues to grow, and expand its offerings, it’s getting harder and harder for local businesses to keep up. Here’s why I think ‘buy local’ campaigns don’t work, and what businesses should do to compete.   Making people...