“Online marketing doesn’t work!”

“Online marketing doesn’t work!”

  “It doesn’t work.” I hear this ALL THE TIME. People go online and expect results right away. People read up on marketing and do the opposite. They know what they have to do, but they don’t do it. And then they say, “it doesn’t work.” Even after they’ve learned that...
Why I became a digital strategist.

Why I became a digital strategist.

I was in my 20’s when I started marketing myself online. In the beginning, this stuff was so hard. Technology wasn’t what it is now, and a lot of the work I did was manual. A lot of the apps I used were terrible. Twenty years ago, online marketing was – to...