Should you start a new business during COVID?

Should you start a new business during COVID?

I get asked this question a lot. Is it smart to take a chance and open up a new business in the middle of a pandemic? The answer depends on a few factors. Here are some questions to help you find the answer, as well as some ideas on what might work! 1. What’s...
Never wait for an invitation.

Never wait for an invitation.

A scientist once asked me why I had created a Twitch account to stream the microscopic world. I told him that it didn’t exist when I went out looking for it, so I decided to just create my own stream. He surprised me by saying that he’d never have created...
How to get people to buy local.

How to get people to buy local.

As Amazon continues to grow, and expand its offerings, it’s getting harder and harder for local businesses to keep up. Here’s why I think ‘buy local’ campaigns don’t work, and what businesses should do to compete.   Making people...