The online world feels so fake.

The online world feels so fake.

One of the challenges of working in the marketing world is the feeling that you’re part of a group of people that make the online world less interesting. Everything feels so fake now that every social network, and every search result is gamed and engineered by...
Just start doing.

Just start doing.

There are so many people out there with really great ideas. But, they never get out of the trap of over-thinking and over-analyzing everything. There’s a reason the Nike slogan was so powerful when it came out. “Just do it”. It’s a directive,...
How to stand out online.

How to stand out online.

The pandemic has been a bit of a wake-up call for a lot of artists and entrepreneurs. We’ve been more and more dependent on technology these past few months. A lot of people that should have had websites a long time ago are now playing catch-up.  Whether you’re new to...
“Online marketing doesn’t work!”

“Online marketing doesn’t work!”

  “It doesn’t work.” I hear this ALL THE TIME. People go online and expect results right away. People read up on marketing and do the opposite. They know what they have to do, but they don’t do it. And then they say, “it doesn’t work.” Even after they’ve learned that...