Blog

Helpful tips for freelancers!

Helpful tips for freelancers!

The majority of my clients are freelancers. They’re primarily artists, but also entrepreneurs, and they’re at a point where they recognize that they can’t do everything on their own anymore. Here are a few ways that you can get ahead as a new or established...

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How to get people to buy local

How to get people to buy local

As Amazon continues to grow, and expand its offerings, it's getting harder and harder for local businesses to keep up. Here's why I think 'buy local' campaigns don't work, and what businesses should do to compete.   Making people feel guilty. Some people simply...

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How to stand out online

How to stand out online

The pandemic has been a bit of a wake-up call for a lot of artists and entrepreneurs. We’ve been more and more dependent on technology these past few months. A lot of people that should have had websites a long time ago are now playing catch-up.  Whether you’re new to...

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Why is being organized important?

Why is being organized important?

When it comes to being organized, I don’t think that you have to be that person: the one who has everything colour coded, alphabeticalized, ordered by size, by date, by weight. There are various ways to organize yourself and your work in a way that works for you. So,...

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“Online marketing doesn’t work!”

“Online marketing doesn’t work!”

  “It doesn’t work.” I hear this ALL THE TIME. People go online and expect results right away. People read up on marketing and do the opposite. They know what they have to do, but they don’t do it. And then they say, “it doesn’t work.” Even after they’ve learned that...

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Personal Stories

What my Dad taught me about business

What my Dad taught me about business

I grew up in Chelmsford, Ontario. It’s a small village just outside of Sudbury. My father was a mechanic, and later, a shop foreman. My mother was an elementary school teacher. We lived on an isolated road, with a forest in our backyard. It was a fairly simple life....

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Why it’s scary to go into business

Why it’s scary to go into business

One of the things that a lot of small business-focused websites never talk about is how scary it is to leave the working world as an employee and start your own business. I’m telling you this from personal experience: it’s absolutely terrifying. I’m scared that I...

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Why I became a digital strategist

Why I became a digital strategist

I was in my 20's when I started marketing myself online. In the beginning, this stuff was so hard. Technology wasn’t what it is now, and a lot of the work I did was manual. A lot of the apps I used were terrible. Twenty years ago, online marketing was - to put it...

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