Let’s talk strategy.

Hi, I’m Julie. I’m a strategist with 25 years of experience in the tech industry, and in the arts.

I specializing in helping out freelancers with online marketing.

Figuring out how to get started isn’t easy, and it takes time. I’m here to help!

Should you become a freelancer?

Should you become a freelancer?

A lot of people lost their jobs during the pandemic. Many people are in jobs they hate. Naturally, there are a lot more people out there thinking about getting into freelancing. The question is: should you become a freelancer? If you're thinking about it, here are...

Helpful tips for freelancers!

Helpful tips for freelancers!

The majority of my clients are freelancers. They’re primarily artists, but also entrepreneurs, and they’re at a point where they recognize that they can’t do everything on their own anymore. Here are a few ways that you can get ahead as a new or established...

How to get people to buy local

How to get people to buy local

As Amazon continues to grow, and expand its offerings, it's getting harder and harder for local businesses to keep up. Here's why I think 'buy local' campaigns don't work, and what businesses should do to compete.   Making people feel guilty. Some people simply...

What my Dad taught me about business

What my Dad taught me about business

I grew up in Chelmsford, Ontario. It’s a small village just outside of Sudbury. My father was a mechanic, and later, a shop foreman. My mother was an elementary school teacher. We lived on an isolated road, with a forest in our backyard. It was a fairly simple life....

Why it’s scary to go into business

Why it’s scary to go into business

One of the things that a lot of small business-focused websites never talk about is how scary it is to leave the working world as an employee and start your own business. I’m telling you this from personal experience: it’s absolutely terrifying. I’m scared that I...

How to stand out online

How to stand out online

The pandemic has been a bit of a wake-up call for a lot of artists and entrepreneurs. We’ve been more and more dependent on technology these past few months. A lot of people that should have had websites a long time ago are now playing catch-up.  Whether you’re new to...

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